But, the poor guy didn’t know anything about the product he was endorsing. All this while, he was thinking the Pan Bahar ad was for a tooth whitener.
After learning the reality, Brosnan said he was "deeply shocked and saddened" at the "unauthorized" use of his image for the endorsement.
He has demanded Pan Bahar to remove his image from all their products.
He said his contract said he had to advertise a "breath freshener/tooth whitener" which would not include an ingredient that turns saliva red.
"As a man who has spent decades championing women's healthcare and environmental protection, I was distressed to learn of Pan Bahar's unauthorized and deceptive use of my image to endorse their range of pan masala products," Brosnan said in an exclusive statement to the People magazine.
"Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women's healthcare and research programs that improve human health and alleviate suffering," the statement said.