Flipkart Vs Amazon! Sale war to begin with heavy discounts; here’s the deal

Flipkart and Amazon are going to launch sale season this month and it’s going to be a sort of war for the top slot.

Both the online marketplaces will be offering heavy discounts, as much as 80% on leading brands. They will be offering cashbacks and discounts much to the consumers’ delight.

Flipkart will be celebrating its 10 years and call its sale period ‘Big 10’ which will begin from May 14 and end on May 18. Even Myntra will hold it sales during this time. Whereas, Amazon’s Great India Sale will begin from May 11 to May 14.

A Flipkart spokesperson told ET this is the first time it is organising a five-day sale outside 'The Big Billion Days' sale, which was held from October 2 to 6 last year. He said in addition to the discounts, the marketplace will offer 10 big benefits to all customers.

Apart from consumers, this will be a good time for sellers as well who will try to make up for the losses made during demonetisation.

"Flipkart has indicated that discounts will be massive for its 10th anniversary sale,” a top online seller told ET.

"Maximum focus on will be smartphones, televisions, consumer electronics, fashion and accessories. Amazon's discounting will be widespread across categories. However, it too will have a larger share of deals in the categories that Flipkart will focus on to wrench some market share,” a seller told ET.