So this is why Chinese smartphones brands are gaining Indian buyers’ attention

As per data available from IDC until the end of 2015 for India, world's second largest smartphone market, the new shining stars are Vivo, OPPO, Gionee, LeEco and Lenovo, all of which are Chinese brands. This has put big players like Apple, Samsung, LG in trouble.

The reason why these Chinese smartphone brands are a hit are their mostly low-price-point offerings. This has made them take 22% of the market, 10% up from the share they had in early 2015.

Apple and Samsung, on the other hand, saw their market share plunge from 44% to 37% in the same period.

Talking of the Indian brands, the 2015 yearend 38% market share was sharply lower than the 44% that they had captured in late 2014.
Another reason why China's phones are a hit amongst buyers is the aggressive marketing strategy they adopt. Vivo, OPPO, Gionee and LeEco together accounted for 55% of the Indian smartphone advertising market that stands at Rs 1,200 crore, said ET sources.

Along with Samsung and Micromax being the top two largest brands India, the third share is jointly owned by Lenovo-Motorola. That's the first time a Chinese brand is in the top three.

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