Streamers have a Gen-Z problemEntertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte re...
How much Amazon pays employees for Prime Video jobsAmazon is spending big on content and new hires as it takes on Netflix, Disney+, and others in streaming. It recently listed 255 job openings at Prime Video, 100 of them in the US. While most of Hollywood has trimmed its entertainment budget, Amazon shelled out $18....
Here's how much Disney pays its employeesDisney has established itself as a formidable No. 2 to Netflix in streaming. Business Insider combed through public data to get a snapshot of how much Disney pays US employees. Disney is one of the more coveted places to work in streaming as it's cemented itself as ...
How many subscribers you need to start making money on YouTubeCreators who are part of YouTube's Partner Program can monetize their videos with ads. To join YPP, creators must have a set of metrics on either long form videos or shorts. Creators on YouTube don't need hundreds of thousands of subscribers to start earning money o...
Streamers have a Gen-Z problemEntertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte research found. Entertainment companies from Disney to Warner Bros. Discovery have a looming Gen-Z problem as...
Seeking nominations for the 2024 rising stars of adtechBusiness Insider is compiling its annual list of rising stars transforming how digital ads are bought and sold. We're looking for up-and-comers specializing in adtech at adtech firms, brands, agencies, and publishers. We're seeking nominations for Business Insider's...
How to create an influencer media kit to pitch brandsSocial-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-media influencers rely on brand deals as their main source of income. Influencers can offer advertisers a rang...
How to get sponsored on Instagram and get paid brand partnershipsOn Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media. On Instagram, more than 21 million posts have the hashtag #ad. Over 5 million have #sponsored. Sponsored ...
AI was the talk of Davos. Here's what marketers need to knowGenerative AI was the hot topic at the 2024 World Economic Forum in Davos, Switzerland. Marketers will be pivotal in preparing companies to use AI effectively and responsibly. Marketers have a lot to learn from the World Economic Forum in Davos. This year, it was ev...
Seeking nominations for the rising stars of brand marketingBusiness Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be industry leaders. Business Insider is seeking nominations for its rising stars of brand marketing. P...
How to get paid and make money as a content creatorContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content creator and building an influencer career have become more accessible....