5 ways how Sachin Tendulkar is aiding the start-up revolution!

With Sachin Tendulkar becoming the brand ambassador of Oxigen Wallet, it is moving at a faster pace than before in just two weeks, says the 11 year-old company’s founder Pramod Saxena. Talks are on for Sachin’s financial inclusion too in the business.

The start-up revolution is on our face now and there are innumerable names on the sea. Pramod, who built a Rs. 982 crore empire from Rs 4 crore seed capital tells us how big names like Sachin Tendulkar can help make your start-up one in a million.

1. When there is a popular face representing your startup, your first step is complete. People will listen to you and you will be accepted.

2. A name which has been accepted with much love for years creates an impression that “We are there for long term”. This brings trust to the startup.

3. After creating the trust, one needs to engage customers. What better way to do it than putting forward a popular name like Sachin Tendulkar.

4. When they speak, everybody listens. That’s the value of brand ambassadors to the company. For start-ups it would definitely enhance the business vigorously. With this there will be more consumer access and hence funding will pour in too.

5. But before bringing big names on board, one must keep in mind whether your company’s mission aligns with their vision or not. There must be a clear connect between the company and the face, else one will only end up being a fake public stunt.

(Image credits: indiatimes)